Media

For Immediate Release

San Francisco, CA (August 1, 2010)—The National Association of Asian American Professionals is announcing the selection of 10 Asians for the prestigious NAAAP100 honor.
For more than a century, Asians have overcome obstacles to make significant contributions in both America and Canada. Their contributions have added tremendously to the success and prosperity of North America. NAAAP is a leadership development organization that provides a broad range of professional and educational services. It is only fitting then, that NAAAP recognizes leaders who exemplify our vision and mission. NAAAP is paying tribute to these leaders with the NAAAP 100 Program. Joining the ranks of past winners like the Honorable Elaine L. Chao, Secretary of Labor; David Henry Hwang, Playwright; Maya Lin, Artist and Architect, and Scott Oki, Entrepreneur and Philanthropist are the 2010 winners below:
1) John Cho, Actor
2) Martha Choe, Chief Administrative Officer of the Bill & Melinda Gates Foundation
3) Chan Hon Goh, Director, The Goh Ballet Academy & Former Prima Ballerina, The National Ballet of Canada
4) Sonya Gong Jent, Vice President of Operations, State Farm
5) Doreen Ho, Former President & CEO of United Commercial Bank
6) Neil Horikoshi, President & Executive Director, Asian Pacific Islander American Scholarship Fund
7) Dr. Howard Koh, Assistant Secretary for Health, Department of Health & Human Services
8) Dr. Qi Lu, President, Online Services at Microsoft Corporation
9) Michelle Rhee, Chancellor, Washington D.C. Public Schools
10) Mable Yee, CEO & Founder, Engage Her, Inc.
NAAAP is currently confirming attendance or video representation of each of these winners. The winners will be honored at the 24th Annual NAAAP Convention and Diversity Career Fair presented by Macy’s taking place on August 12-15 in San Francisco. To attend the award ceremony, please visit www.naaapconvention.org.
###
About The National Association of Asian American Professionals
ABOUT NAAAP: The National Association of Asian American Professionals (NAAAP) is a 501(c)(3) nonprofit membership-based organization and is the largest and fastest growing Asian professional association with representation in over 25 cities across the United States and Canada. It is known as the North American Association of Asian Professionals in Canada. The organization’s vision is “We Make Leaders!” For more information about the NAAAP, go to www.naaap.org.

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Engage Her rallies for increased census completion with mobile campaign
Engage Her is relying on a mobile sweepstakes and video ads to remind Americans of the importance of completing the United States Census 2010.

Consumers that text the keyword FREECENSUS to the short code 53137 are entered for the chance to win an iPod touch. Consumers that answer the question “What does America need most?” via text message are added to a database for remarketing.

“This campaign proves the multicultural youth, women and hard-to-reach communities are interested in using new technologies to communicate, activate and get civically engaged,” said Mable Lee, founder/CEO of Engage Her, Berkeley, CA.
Engage Her is relying on a mobile sweepstakes and video ads to remind Americans of the importance of completing the United States Census 2010.

Consumers that text the keyword FREECENSUS to the short code 53137 are entered for the chance to win an iPod touch. Consumers that answer the question “What does America need most?” via text message are added to a database for remarketing.

“This campaign proves the multicultural youth, women and hard-to-reach communities are interested in using new technologies to communicate, activate and get civically engaged,” said Mable Lee, founder/CEO of Engage Her, Berkeley, CA.

“We will deploy the integrated media campaign for all national initiatives such as Vote 2010 and the Let’s Move Fight Obesity initiatives,” she said.

Engage Her is a national organization that educates and activates multicultural communities for leadership roles and civic engagement.

The organization’s Census media campaign is a multichannel effort that includes viral video, SMS, social media and public service announcements.

Here is a screen grab of the SMS communication:
The idea behind the prize was selected because generations that would text-to-win or enter via a PC would likely be incentivized to participate with an iPod touch.

“We are promoting this through national partner organizations, social media networks like Facebook, Twitter, YouTube, email campaign blasts and text-messaging campaigns that offer exciting prizes like an iPod touch,” Ms. Lee said.

The campaign, which is supported by Globaltel Media’s mobile messaging platform, includes a 30-second, animated Census video for viral distribution online and on mobile devices.

The video starts with a young girl desperately yelling and waving for someone to hear her, when she is sucked into a box labeled Census 2010.

A voice then says, “Now we can hear you, you need an education.”

From there she receives the schoolbooks she needs.

The campaign also involves partnerships with a diverse group of community and social advocacy groups to increase the outreach to communities that are underrepresented in the Census.

“Getting multicultural communities and youth involved by focusing on key issues like funding for education, job training and healthcare helps difficult to reach communities understand the personal affect of the Census,” Ms. Lee said.

“We believe this program will help increase census responses from the hard to reach communities through the animated content and messaging,” she said.

Courtney Muir is editorial assistant at Napean LLC, publisher of Mobile Marketer and Mobile Commerce Daily. ommunicate, activate and get civically engaged,” said Mable Lee, founder/CEO of Engage Her, Berkeley, CA.

March 6 , 2010
Contact: Frank D. Russo @ (916) 319-2014

Assemblymember Nancy Skinner Names AD14 Women of the Year

OAKLAND, CA – Assemblymember Nancy Skinner (D–Berkeley) announced today that she has named Berkeley resident Mable Yee as the Woman of the Year from Assembly District 14.

A lifelong Berkeley resident, Mable Yee spent twenty-seven years in the tech industry. In 2008, she co-produced the documentary “Engage Her: Getting Minority Women to Lead and Vote,” which led to the launching of Engage Her, a national non-profit organization that educates and motivates multicultural women to become politically and socially active.

“I am proud to honor Mable Yee as the AD14 Woman of the Year.  She is making a difference for multicultural women, not just in my community, but across the United States,” said Assemblymember Skinner.

A special ceremony took place at the State Capitol on Monday where Speaker of the Assembly John Perez and Assemblymember Skinner presented a certificate of honor to Yee.  The day’s events also included a reception hosted by the Legislative Women’s Caucus and Secretary of State Debra Bowen.

In addition to honoring one woman from her Assembly District at the State Capitol, Assemblywomen Skinner also honored one woman from each city in her district.  Neighbors, community groups, and civic leaders were invited to submit nominations of women who have made a significant difference in the community.  Skinner’s office received nearly 50 nominations from across the district.  She honored each of these women at a luncheon held on Saturday, March 6.

Assemblywoman Skinner’s Women of the Year: Albany- Eileen Hadidian, Berkeley- Susie Medak, El Cerrito- Dorothy Crew Herzberg, El Sobrante- Eleanor Loynd, Emeryville- Nellie Hannon, Kensington- Laurie Schumacher, Lafayette- Anne Grodin, Moraga- Ellen Beans, Oakland- Leslie Ewing, Orinda- Carrie Dern, Pleasant Hill- Lesley Stiles, Richmond- Laura Johnson, San Pablo- Rosa Acosta.

“I am honored to represent this amazing and diverse group of women,” said Assemblywoman Skinner.  “These women inspire me.”

The Woman of the Year event was started in 1987 by Assemblywoman Bev Hansen (R) and Assemblywoman Sally Tanner (D), who noticed then the California Legislature had no events planned for the month of March, Women’s History Month. In celebration of the contributions to society made by remarkable women throughout California, each year since one woman from each district has been honored at the Capitol for their accomplishments.


Mable F. Yee Named Assembly District 14 “Woman of the Year”

One of 80 Women Honored at State Capitol for Women’s History Month

March 8, 2010 (Oakland, CA) – Assemblymember Nancy Skinner (D–Berkeley) announced today that she has named Berkeley resident Mable F. Yee as the Woman of the Year from Assembly District 14. Yee is a social entrepreneur, filmmaker and founder and CEO of Engage Her. She produced the documentary, Engage Her: Getting Minority Women To Lead and Vote, to understand the cultural and social issues that prevent millions of multicultural women from voting and leading. Spurred by the enthusiastic reception to the film, Yee founded EngageHer.org, a national organization developing leadership skills among multicultural girls and women using conferences and workshops as well as digital technologies and social media. Engage Her is launching two campaigns this year – to support participation in the census and a fight obesity program in alignment with First Lady Michelle Obama’s Let’s Move! More details about Engage Her and its programs are at www.engageher.org.

A special ceremony will take place at the State Capitol on Monday, March 8, where Speaker of the Assembly John Perez and Assemblymember Skinner will present a certificate of honor to Yee.  The day’s events will also include a reception hosted by the Legislative Women’s Caucus. The Woman of the Year event was started in 1987 by Assemblywoman Bev Hansen (R) and Assemblywoman Sally Tanner (D), who noticed then the California Legislature had no events planned for the month of March, Women’s History Month. In celebration of the contributions to society made by remarkable women throughout California, each year since one woman from each district has been honored at the Capitol for their accomplishments.

For more information, contact Sylvia Paull at 510-388-8932.


FOR IMMEDIATE RELEASE
Flyaway Productions announces
10 Women Campaign:  Bridge builders
Saturday, October 24, 2009
ODC Commons, Studio B, San Francisco
Doors open at 6:30pm; Ceremony and Performance at 8:00pm

(September 1, 2009 – San Francisco, CA)  Flyaway Productions announces its fifth 10 Women Campaign,
honoring the vision and commitment of 10 extraordinary women who have built critically important
bridges  in  our  communities.    From  pie‐makers  to  physicians  to  pile  drivers,  these  women  bring
incongruent worlds together – sharing resources, making connections and opportunities, all the while
bridging cultural gaps.

The 10 Women Campaign is a signature event for Flyaway Productions, a venerable dance company led
by Jo Kreiter whose socially driven dances exist at the nexus of art‐making and civic work.  Kreiter
originated the 10 Women Campaign in 2002 to build a connection between art and activism.  Each
activist‐honoree is introduced by an important figure in the dance community. This year’s presenters
include Kim Epifano, Yaelisa, Consuelo Faust, Kara Davis, and Amara Tabor‐Smith, among others. Their
presence together serves to demonstrate a collective strength contributed by women in all sectors of
society. The primary goal of the 10 Women Campaign is to create an infrastructure in which women
involved in art and activism can come together to support and invigorate the efforts of one another, and
to unite under the banner: “What Any Woman Can Do!”

On October 24, the 10 Women Campaign will honor the following women with a public ceremony, and
QUINN ASSOCIATES 1663 MISSION STREET, SUITE 525, SAN FRANCISCO, CA 94103 T: 415/621-3186 X104 F: 415/621-3110
NEQACOMM@QUINN-ASSOC.COM QUINN-ASSOC.COM
performance.  The honorees are:
Nadine Ghammache, Director of Individual and Community Giving, La Peña Cultural Center
Jewelle  Gomez,  Author,  Activist  and  Director  of  Grants&  Community  Initiatives,  Horizons
Foundation
Susan Greene PhD, Break the Silence Arts Project
Karen Heisler, Co‐owner, Mission Pie and Co‐founder, Pie Ranch
Audrey Hudson, Pile Driver Journeyman, Pile Drivers Local #34
Dr. Rupa Marya, Physician and Musician, Rupa and the April Fishes
Beckie Masaki, Executive Director, Asian Women’s Shelter
Lara Mendel, Founder/Executive Director, The Mosaic Project
Mestranda Márcia ”Cigarra” Treidler, ABADÁ‐Capoeira San Francisco’s President and Artistic Director
Mable Yee, Founder and CEO, EngageHer.org

Flyaway Productions’ off‐the‐ground, apparatus‐based dance explores power, fragility, risk, mastery,
architecture, spectacle, vulnerability, and abandon.  Performed on fire escapes, billboards, industrial
cranes, mural walls, and most recently, a bridge replica, Flyaway’s work embodies the multiple facets of  feminine strength.

At the same time The 10 Women Campaign recognizes the powerful changes wrought by the on‐the‐
ground work of the 10 honorees.  It is with great pleasure that Flyaway Productions celebrates the
analogous – and enormous – courage and strength these women bring to their work.  Detailed information about past awardees can be found at flyawayproductions.com/10women

CALENDAR INFORMATION

Who:     Flyaway Productions
What:     10 Women Campaign: Bridge builders
When:    Saturday, October 24, 2009
Time:    6:30pm reception
8:00pm ceremony with performances by Flyaway Productions and guests from ABADA
Capoiera

Where:    ODC Commons, Studio B
351 Shotwell Street @ 17th Street, San Francisco

Tickets:   $50 for reception with performance/ceremony;
$20 (advance) or $25 (at the door) for performance/ceremony

Box Office:  (415) 863‐9834 and flyawayproductions.com

Contact:

Sylvia Paull
whoisylvia@aol.com
510-527-0450
510-388-8932 (cell)


ENGAGE HER ANNOUNCES FIRST MULTICULTURAL WOMEN’S LEADERSHIP CONFERENCE
Conference Opens a New Dialog Among All Women To Create Next Generation of Leaders

March 10, 2009 (Berkeley, CA) – Engage Her, Inc. – a non-profit organization focused on activating the voices of all women, particularly those from African American, Asian American Pacific Islander, Latino and other cultural communities – is hosting the first Multicultural Women’s Leadership Conference at the University of California, Berkeley, from April 25 to 26. More than 400 women from diverse communities across the U.S. have been invited to participate in workshops organized by their peers to find ways to create leaders for what in California is already the “New Majority” and will become the New Majority for the rest of the nation by 2024.

Mable F. Yee, Engage Her founder, said the April conference will kick off what is becoming a new women’s movement. It is only fitting then, that the two-day event will be capped by “The Four Legends of Feminism:” Gloria Steinem, Dolores Huerta, Aileen Hernandez, and Yuri Kochiyama, in conversation with two future women leaders at the Scottish Rite Temple in Oakland, on April 26. This event is open to the public and tickets will be available at www.engageher.org on March 10, 2009.

The conference will feature national women leaders from all generations and all cutures, including Gloria Steinem, co-founder of the Womens Media Center and Ms. Foundation; Dolores Huerta, cofounder of the Farm Workers Union and the Dolores Huerta Foundation; Aileen Hernandez, former president of NOW, and cofounder of Black Women Stirring the Waters; Helen Zia, author, activist and board co-chair for the Womens Media Center; Maria Teresa Petersen, executive director of VotoLatino.org; Marie Wilson, founder of The White House Project; Lesley Pinckney, general manager of Essence.com; Joan Blades, cofounder of Moveon.org and Momsrising.org; and Arlene Blum, founder of the Green Science Policy Institute, pioneering women’s expedition leader, and author.

Conference co-sponsors include the California Women’s Legislative Caucus, the California Commission on the Status of Women, Women’s Media Center, The White House Project, Votolatino.org, the Dolores Huerta Foundation, NAACP, Momsrising.org, The National Council for Research on Women, the Green Science Policy Institute, Emerge California, and many more. Lead sponsorship for Engage Her’s conference includes the Wallace Alexander Gerbode Foundation.

Engage Her was founded in 2008 by CEO Yee, an entrepreneur, activist, and film producer, with thirty years in the technology industry, where she specialized in companies that market to women. She is the co-producer of the documentary, “Engage Her: Getting minority women to lead and vote.” This film interviews minority women and chronicles the reasons why a significant percentage of them do not lead and vote.

“While multicultural women are the New Majority’ in California, men continue to dominate decision-making roles in the three key institutions that influence our nation: corporations, government, and media,” Yee said. She continued, “We need to create and fill a national pipeline of qualified and competent multicultural women to assume the mantle of leadership.”

Lesley Pinckney, of Essence.com, commented, “This conference starts a much-needed dialogue that has the ability to rapidly transform our entire society leveraging technology instead of one woman at a time — which as we all know was the way it’s worked since the beginning.”

The Engage Her conference is attracting and training a new generation of multicultural women leaders. One of the participants selected as a “conference team leader,” stated on her application: “When I first found out that Engage Her was hosting such a revolutionary conference for minority women, my heart lit up with joy. As an undergraduate at the University of California, Riverside, I selected my major of Political Science- International Relations for the simple fact that I wanted to inspire other women like myself to go and change the world.”

About Engage Her
Engage Her was co-founded in 2008 by Mable F. Yee and Mina Wilson to activate and educate multicultural women and communities across a broad spectrum of social, political, and educational issues leveraging the newest media and technologies. Wilson is an educational consultant for the healthcare industry, high-tech companies, and colleges and a community activist. She has spent the past twenty years engaged in the business of educating people and developing educational initiatives utilizing information technology. She is the president of the NAACP branch in El Cerrito, CA.

For more information about Engage Her and the conference, see hthttp://www.engageher.org/.


NOVEMBER 20, 2008
The Women’s Media Center
The Progressive Women’s Voices program, Change The Conversation video


OCTOBER 30, 2008
Oakland North
New project urging more women of color to vote


OCTOBER 25, 2008
Feministing
Mable Yee: Who isn’t votiing?


OCTOBER 23, 2008
L.A. Watts Times, pg. 8
Women of Color Mobilize to Get Out the Vote


OCTOBER 22, 2008
East Bay Express
Engaging Women of Color – Entrepreneur’s latest startup aims to address why minority women don’t vote


OCTOBER 14, 2008 (Berkeley, CA)
Engage Her Announces Get-Out-the-Vote-Giveaway to All Public Libraries
Publicly Acclaimed Documentary Motivates Minorities To Engage in Political Actions

Engage Her, a 48-minute documentary produced to inspire women minorities to lead and vote, will be released for free to all public libraries in the United States, announced Mable Yee, cofounder and president of Engage Her, a nonprofit organization dedicated to education and activating women leaders among the minority communities in this country. The film was produced by Yee and Victoria Ponce, who also directed the feature, and includes interviews with prominent minority women leaders such as Dolores Huerta, Aileen Hernandez, Congresswoman Barbara Lee, and Janis Hirohama, League of Women Voters California President, to discover why nearly 70 percent of Asian Americans and Latinas, and 40 percent of African American women filed to vote in the 2004 election. A trailer of the film is available at www.engageher.org, and a Mandarin version is also available upon request.

Yee says the organization was born out of the need to bring a voice to the more than 30 million minority women who are invisible in the media and lack adequate representation in our government. “These are the women whose children and families are most impacted by our education, health, and work policies, and yet our issues and concerns are not addressed. It’s as if we don’t exist.”

“Starting with this film, and later with massive online campaigns to address issues that concern our constituents, we will use Engage Her as a platform to educate and activate women, minorities and communities to step up and influence our nation’s policies. Without our involvement, we lack a real democracy and our issues continue to be ignored,” Yee adds. The film is available to libraries who email the organization at 3engageher@gmail.com with contact information and the name of their library. In return, Engage Her requests information about when the film will be publicly screened so that it can post the event to its web site.

Engage Her is partnering with scores of national and regional minority, women and leadership organizations, including Votolatino.org, Colorofchange.org, Mobilize Immigrant Voters, Chinese for Affirmative Action, Momsrising.org, League of Women Voters, The White House Project, Womens Media Center and Democracy for America. Engage Her plans to develop initiatives with partners on the issues of health, education, jobs, and the environment.

By bringing minority women’s voices to the table, Engage Her hopes to achieve political representation and hold elected officials accountable for their actions. The nonprofit organization plans to harness the speed, scale, and reach of the Internet to rapidly engage members and leverage its members to demand change.

“We’ve had enough of candidates coming every four years to solicit our vote, and then disappearing until the next election without addressing the real issues that exist within our communities” says Mina Wilson, Vice President.

Engage Her, Inc., was founded in November, 2007 to activate and educate minorities, women and communities across a broad spectrum of social and political i ssues. Cofounder Mable Yee is an entrepreneur, activist, and film producer, with thirty years in the technology industry, where she specialized in companies that market to women. Mina Wilson, cofounder of Engage Her, is an educational consultant for the healthcare industry, high-tech companies, colleges and a community activist. Wilson has spent the past twenty years engaged in the business of educating people and developing educational initiatives utilizing information technology. Engage Her film director Maria Victoria Ponce is a graduate of the San Francisco School of Digital Filmmaking. The majority of her work is in documentary filmmaking and exploring fiction narratives.


OCTOBER 14, 2008 (Berkeley, CA)
Engage Her Announces Broadcast of Documentary in Mandarin
Publicly Acclaimed Documentary Motivates Women & Minorities to Take Political Action


October 14, 2008 (Berkeley, CA) – “Engage Her: Getting Minority Women to Lead and Vote”, a 48-minute documentary produced to inspire women minorities to participate in the political process, will be broadcast on the Dialogue 360 show in Mandarin. Jay Stone Shih is the producer and news anchor of this highly regarded program. The half-hour news show is carried on cable to millions of Mandarin-speaking viewers. The documentary will be broadcast in two segments, on October 16, and October 17, 2008 from 10:30-11:00 p.m. It is broadcast on Channel 38 or Comcast Channel 21 in Northern California.

Mable F. Yee, CEO & co-founder of the social action start-up EngageHer.org , hailed the broadcast as an historic outreach to the huge population of Chinese-speaking voters. The Chinese is the largest single community in the national Asian American Pacific Islander population. The film, co-produced by Yee and Director Maria Victoria Ponce, interviews leading minority women, including Germaine Wong, Chairperson of Chinese for Affirmative Action; Janis Hirohama, League of Women Voters California President; Lillian Galedo, Executive Director of Filipinos for Affirmative Action; Dr. Gwendolyn Mok, Associate Professor at San Jose State University; Margaret Ouye, Internment camp detainee; Congresswoman Barbara Lee; social activist Dolores Huerta and non-voters. The film shares their personal stories and explores the complex reasons why nearly 70 percent of Asian Americans and Latinas, and 40 percent of African American women, failed to vote in the 2004 elections. The movie trailer is available at www.engageher.org.

Getting the 30+ million minority women in the U.S. engaged in voting and leadership spurred Yee and Mina Wilson, a community activist and education consultant, to form EngageHer.org.

Yee says the organization was born out of the need to bring a voice to minority women, who are invisible in the media and lack adequate representation in our government, “These are the women whose children and families are most impacted by our inadequate education, health, and work policies, and yet our issues and concerns are not addressed. It’s as if we don’t exist.”

“We will use Engage Her as a platform to educate and activate women, minorities and communities to step up and influence our nation’s policies. Without our involvement, we lack a real democracy and our issues continue to be ignored,” Yee adds. “By creating a film that shows women discussing the cultural, social and political barriers that prevent or influence their voting behavior, is crucial to accelerating the process of engaging this huge block of voters and future leaders. To have our film translated with Chinese subtitles allows us to engage this population of voters in their own language so that they can better understand the reasons and need to participate in the voting and political process.”

In addition to the documentary, Engage Her is partnering with scores of national and regional minority, women and leadership organizations, including Mobilize Immigrant Voters, Chinese for Affirmative Action, Filipinos for Affirmative Action, Votolatino.org, Colorofchange.org, Momsrising.org, League of Women Voters, The White House Project, Women’s Media Center, Democracy for America and more. They will be collaborating to develop new initiatives to address their key issues of concern: Education, Health, the Economy, the Environment and Social Justice.

“We’ve had enough of candidates coming every four years to solicit our vote, and then disappearing until the next election without addressing the real issues that exist within our communities” says Mina Wilson, Vice President.

By bringing minority women’s voices to the table, EngageHer.org plans to achieve political representation and hold elected officials accountable for their actions. The nonprofit organization is harnessing the speed, scale, and reach of the Internet to rapidly engage members and leverage its members to demand change.

Engage Her, Inc., was founded in November, 2007 to activate and educate minorities, women and communities across a broad spectrum of social and political issues. Cofounder & CEO Mable F. Yee is an entrepreneur, activist, and film producer. She has spent 30 years in the technology industry and has cofounded three start up companies with specialization in markets focused on women’s needs. Mina Wilson, cofounder of Engage Her, is an educational consultant for the healthcare industry, high-tech companies, colleges and a community activist. Wilson has spent the past twenty years engaged in the business of educating people and developing educational initiatives utilizing information technology. Engage Her film director Maria Victoria Ponce is a graduate of the San Francisco School of Digital Filmmaking. The majority of her work is in documentary filmmaking and exploring narratives.


OCTOBER 9, 2008 (Berkeley, CA)
Interview with Mable Yee, founder of EngageHer.org
Mable Yee interviewed on KPFA’s “Living Room”
(interview starts about 15:20 into the show.)


SEPTEMBER 10, 2008
“INVISIBLE NO MORE”
ENGAGE HER AIMS TO ACTIVATE 30 MILLION UNHEARD VOICES

Online Organization Launches National Digital Campaign

Getting the 30+ million minority women in the U.S. engaged in voting and leadership is the goal of a new social start up, Engage Her, Inc. (www.engageher.org). Cofounded by Internet entrepreneur and social activist Mable Yee and Mina Wilson, a community activist and education consultant, Engage Her will leverage the power of the Internet to activate and educate women, minorities and communities around five key issues: Education, Health, the Economy, the Environment and Social Justice.

Beginning on Sept. 10, a new documentary called “Engage Her: Getting Minority Women To Lead and Vote,” directed by Maria Victoria Ponce and produced by Yee and Ponce, will be viewed at community theaters and house parties throughout the country. The film interviews leading minority women, including Congresswoman Barbara Lee, social activist Dolores Huerta, League of Women Voters California President, Janis Hirohama, and non-voters to explore the complex reasons why nearly 70 percent of Asian Americans and Latinas, and 40 percent of African American women, failed to vote in the 2004 elections. The movie trailer is available at www.engageher.org Translations of the film into different languages are under development.

Yee, co-founder and CEO, says the organization was born out of the need to bring a voice to the more than 30 million minority women who are invisible in the media and lack adequate representation in our government. “These are the women whose children and families are most impacted by our education, health, and work policies, and yet our issues and concerns are not addressed. It’s as if we don’t exist.”

“We will use Engage Her as a platform to educate and activate women, minorities and communities to step up and influence our nation’s policies. Without our involvement, we lack a real democracy and our issues continue to be ignored,” Yee adds.

In addition to the documentary, Engage Her is partnering with scores of national and regional minority, women and leadership organizations, including Votolatino.org, Colorofchange.org, Mobilize Immigrant Voters, Chinese for Affirmative Action, Momsrising.org, League of Women Voters, The White House Project, Womens Media Center and Democracy for America. Engage Her plans to develop initiatives with partners on the five key issues mentioned above.

By bringing minority women’s voices to the table, Engage Her hopes to achieve political representation and hold elected officials accountable for their actions. The nonprofit organization plans to harness the speed, scale, and reach of the Internet to rapidly engage members and leverage its members to demand change.

“We’ve had enough of candidates coming every four years to solicit our vote, and then disappearing until the next election without addressing the real issues that exist within our communities” says Mina Wilson, Vice President.

Engage Her, Inc., was founded in November, 2007 to activate and educate minorities, women and communities across a broad spectrum of social and political issues. Cofounder Mable Yee is an entrepreneur, activist, and film producer, with thirty years in the technology industry, where she specialized in companies that market to women. Mina Wilson, cofounder of Engage Her, is an educational consultant for the healthcare industry, high-tech companies, colleges and a community activist. Wilson has spent the past twenty years engaged in the business of educating people and developing educational initiatives utilizing information technology. Engage Her film director Maria Victoria Ponce is a graduate of the San Francisco School of Digital Filmmaking. The majority of her work is in documentary filmmaking and exploring fiction narratives.


MARCH 20, 2008
Nichi Bei Times Weekly
Working to Engage Minority Women to Vote

For media inquiries, please contact:
Mable Yee
1engageher@gmail.com
510.918.3700

Sylvia Paull
whoisylvia@aol.com
510.388.8932

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